What is Marketing training

Marketing training is the process of training employees on fundamental marketing trends and techniques as well as the more precise way in which your company operates according to a specific strategy. Combining these skills results in qualified employees who will be able to promote your products or services competently.

Why

Why it is Important

Even the highest quality products will fail to gain traction without an effective marketing strategy. However, the marketing and sales techniques and approaches that used to work a few years ago are not necessarily still your best options today -- technologies improve, new markets emerge, consumer trends change, and today's landscape might be totally different than when your marketing people were originally hired.

With an eLearning based Marketing training program you can periodically retrain your marketing staff, so that their experience in the industry is combined with up-to-date knowledge of the latest marketing techniques and market insight, thus getting the best of both worlds. Even better, you can use your Marketing training program to access, on-board, and teach new marketing hires.

Benefits of doing it

eLearning based marketing training lets you keep your team updated on the latest marketing developments in an organized, and centrally managed way.

Compared to traditional classroom based seminars, online marketing training is far more cost efficient and less disruptive to your regular workflows.

As online learning is not run in real time, your marketing staff can study the material at their own pace, at anytime and from anyplace (even when offline), which means that the training program does not interfere with their otherwise busy work schedule.

Finally, automated tests, integrated learning progress assessment and comprehensive reports, such as those offered by the TalentLMS eLearning platform, will help you keep track of your marketing talent, and their training progress in minute detail.

How can it be applied to your company

To create your own marketing training program, you should typically begin with an assessment of your marketing staff, to identify areas of their skills that need improving, new marketing techniques that they are not familiar enough with, etc. You could use something like TalentLMS' Surveys for this, or even a full blown Test.

Once you have identified what you need to focus on, you can start assembling the content required to create your Marketing training curriculum.

With thousands of sales and marketing courses online, you will find that some of the material for your marketing training might be available as a professionally-made course that you can buy and deploy immediately (e.g. from TalentLMS' integrated Content Marketplace).

Other material will need to be created internally by your training instructors. Fortunately, TalentLMS makes this extremely easy, allowing you to write original content, incorporate existing material like Word documents and PowerPoint presentations, and embed all kinds of multimedia assets and online material (e.g. YouTube videos, or Wikipedia articles) in a simple way.

Marketing training:

  • Helps keep your marketing people up to date with the developments in their field
  • Allows your business to quickly adapt to a changing marketing landscape
  • Gives your marketing and sales staff the knowledge to better market and promote your products and services
  • Helps you reduce costs by discarding ineffective marketing techniques or promotional outlets

Examples

A consumer electronics company with its own marketing department can utilize a single TalentLMS eLearning portal account to run a marketing training program for its marketing staff.

TalentLMS will allow them to easily create any number of courses, starting from an on-boarding course to quickly welcome new marketing hires, to in-depth courses on customer service, sales and marketing skills, marketing techniques, etc. Lessons could include all new material (written directly in the platform's content editors), or incorporate existing documents, presentations, images and videos.

The marketing training program can then be deployed and used to train employees across facilities (including across countries and time zones), while still being centrally administered and secured, and giving instructors and company executives total insight on the learners training progress through TalentLMS' reporting tools.

How TalentLMS can help

  • Enterprises can design, create, deploy and manage their own marketing courses
  • A single TalentLMS-based eLearning portal can accommodate thousands of users, worldwide
  • Instructors can keep track of the learners' progress through reports, notifications, tests, surveys and even auto-generated infographics
  • The eLearning portal is always available, so learners are able to study at their own pace and even refer back to older material
  • TalentLMS' native mobile clients for iOS and Android let you take advantage of micro-learning for your marketing training
  • TalentLMS can accommodate any number of users, and (in the Unlimited pricing tiers) only charges for active learners, thus allowing enterprises to minimize their per-user costs when they have rotating training teams
  • A TalentLMS-based marketing learning program costs much less than classroom based training, as it incurs no costs for renting physical space, travel expenses, or data-center costs (it's all in the Cloud)

Some features that will help your Marketing training program

  • With TalentLMS' powerful and easy to use content creation tools, it is extremely simple to create your own marketing training courses and keep them up to date
  • TalentLMS' Quizzes and Tests help you access your marketing staff and rank them according to their performance
  • TalentLMS' Reports give you complete insight of your learners progress over time
  • With TalentLMS' native mobile applications your marketing people can learn while on the go, whether on their daily commute or en-route to some customer
  • TalentLMS' Surveys let you gather feedback from your marketing staff in order to improve your marketing training program
  • TalentLMS' Branches feature allows you to deploy independent centrally managed eLearning portals (complete with their own branding and custom configuration) for different marketing teams (or other departments of your company)
  • If you need to include some real-time webinar or in-person training session, TalentLMS supports that too, with a full suite of Instructor-Led Training features that let you seamlessly integrate classroom-based and real-time online-based seminars alongside your regular content
  • As a full blown LMS platform, TalentLMS is useful for all kinds of corporate training needs. You can leverage its powerful feature set and overall flexibility for pre-employment training, on-boarding, general corporate training, knowledge retention, etc.

Marketing training is crucial in most industries today and TalentLMS provides a fast way to educate your new and existing hires so that they are capable in next to no time.

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