Why it is Important
Even the highest quality products will fail to gain traction without an effective marketing strategy. However, the marketing and sales techniques and approaches that used to work a few years ago are not necessarily still your best options today -- technologies improve, new markets emerge, consumer trends change, and today's landscape might be totally different than when your marketing people were originally hired.
With an eLearning based Marketing training program you can periodically retrain your marketing staff, so that their experience in the industry is combined with up-to-date knowledge of the latest marketing techniques and market insight, thus getting the best of both worlds. Even better, you can use your Marketing training program to access, on-board, and teach new marketing hires.
Benefits of doing it
eLearning based marketing training lets you keep your team updated on the latest marketing developments in an organized, and centrally managed way.
Compared to traditional classroom based seminars, online marketing training is far more cost efficient and less disruptive to your regular workflows.
As online learning is not run in real time, your marketing staff can study the material at their own pace, at anytime and from anyplace (even when offline), which means that the training program does not interfere with their otherwise busy work schedule.
Finally, automated tests, integrated learning progress assessment and comprehensive reports, such as those offered by the TalentLMS eLearning platform, will help you keep track of your marketing talent, and their training progress in minute detail.
How can it be applied to your company
To create your own marketing training program, you should typically begin with an assessment of your marketing staff, to identify areas of their skills that need improving, new marketing techniques that they are not familiar enough with, etc. You could use something like TalentLMS' Surveys for this, or even a full blown Test.
Once you have identified what you need to focus on, you can start assembling the content required to create your Marketing training curriculum.
With thousands of sales and marketing courses online, you will find that some of the material for your marketing training might be available as a professionally-made course that you can buy and deploy immediately (e.g. from TalentLMS' integrated Content Marketplace).
Other material will need to be created internally by your training instructors. Fortunately, TalentLMS makes this extremely easy, allowing you to write original content, incorporate existing material like Word documents and PowerPoint presentations, and embed all kinds of multimedia assets and online material (e.g. YouTube videos, or Wikipedia articles) in a simple way.
A consumer electronics company with its own marketing department can utilize a single TalentLMS eLearning portal account to run a marketing training program for its marketing staff.
TalentLMS will allow them to easily create any number of courses, starting from an on-boarding course to quickly welcome new marketing hires, to in-depth courses on customer service, sales and marketing skills, marketing techniques, etc. Lessons could include all new material (written directly in the platform's content editors), or incorporate existing documents, presentations, images and videos.
The marketing training program can then be deployed and used to train employees across facilities (including across countries and time zones), while still being centrally administered and secured, and giving instructors and company executives total insight on the learners training progress through TalentLMS' reporting tools.
How TalentLMS can help
Some features that will help your Marketing training program
Marketing training is crucial in most industries today and TalentLMS provides a fast way to educate your new and existing hires so that they are capable in next to no time.